About Matthew McLaughlin
Enterprise Account Executive, Enterprise Account Manager, Sales, Information Technology (SaaS, Cloud, AI, etc)
Matthew McLaughlin is a seasoned sales professional with over 16 years of experience in the SaaS, cloud, and AI industries. Born on March 23, 1982, in Manassas, Virginia, he cultivated a passion for technology and innovation from a young age. After earning an Associate's degree in Science from Northern Virginia Community College in 2003, he embarked on a remarkable career journey that has spanned technical roles, leadership positions, and sales expertise. His dynamic career has made him a key player in the evolving landscape of cloud computing and AI-driven solutions.
Starting a Career in Technology
Matthew's professional journey began at Dito, LLC, a company focused on Google Cloud solutions. Joining as one of the first employees, he embraced the role of Google Apps Technical & Implementation Specialist. This position allowed him to leverage his technical acumen and problem-solving skills to help businesses transition seamlessly to Google's cloud-based platforms.
By 2009, McLaughlin's role expanded into a more client-facing position as a Google Apps Change Management & Training Specialist. He worked closely with diverse organizations, designing training programs that enabled teams to harness the full potential of Google's tools. His ability to simplify complex technical concepts earned him widespread recognition. During this phase, he collaborated with notable clients, including Netflix, Franklin Covey, and the City of Los Angeles, gaining valuable insights into their unique needs and challenges.
Growth in Sales and Leadership
In 2014, Matthew's career took a transformative turn as he transitioned into sales, assuming the Google Cloud Account Manager role at Dito. This position allowed him to blend his technical expertise with business development and relationship management. From 2014 to 2017, his efforts were instrumental in expanding the company’s client base and driving revenue growth.
McLaughlin's exceptional performance led to his promotion to Vice President of Sales in 2018. He led a team of 15 sales professionals and provided strategic direction and mentorship, resulting in a 77% increase in customer acquisition within a year. His innovative sales strategies and ability to foster strong client relationships contributed to Dito’s reputation as a trusted Google Cloud partner with high-profile clients like Etsy, DocuSign, and HubSpot.
Senior Account Executive at Dito
In 2020, Matthew McLaughlin transitioned to Senior Google Cloud Account Executive, focusing on strategic, high-value deals. Among his most notable achievements was negotiating a $33 million five-year contract renewal with Compass Real Estate, the largest deal in Dito's history. This accomplishment was a testament to his meticulous planning, collaborative approach, and deep understanding of client needs.
Between 2020 and 2024, McLaughlin's efforts contributed to a 57% increase in Dito's overall revenue. His expertise in identifying growth opportunities, delivering tailored solutions, and building trust with clients solidified his reputation as an industry leader. Key clients during this period included Shutterstock, AFL-CIO, and Campus Crusade for Christ.
Community Involvement
Community service has always been an integral part of Matthew's life. During his time in Manassas, he was an active member of the Manassas Host Lions Club, where he held leadership roles and participated in initiatives like sight and hearing checks, city cleanups, and fundraising events.
After relocating to Raleigh, North Carolina, he began volunteering at the Food Bank of Central & Eastern North Carolina. Sorting and packing food for families in need has been a fulfilling way for him to give back, and he plans to involve his children in these meaningful activities.
Life Outside of Work
Family
A dedicated father of four, McLaughlin treasures quality time with his children. From helping with homework to playing hide-and-seek and exploring the Raleigh Greenway on bikes, his focus on family is unwavering. His love for spending time outdoors with his kids includes frequent trips to local playgrounds and engaging in their favorite activities.
Hobbies and Interests
Golfing, cycling, and reading are among Matthew's favorite pastimes. Since childhood, golf has been a way to connect with friends and colleagues. Cycling fuels his sense of adventure and keeps him active while reading offers relaxation and new perspectives.
An enthusiastic sports fan, he supports the Washington Commanders and Nationals. Though his son is working hard to convert him to the Carolina Hurricanes, his loyalty to the Washington Capitals remains strong.
Music is another significant part of McLaughlin's life. From attending concerts to learning the guitar, he enjoys many artists, including The Grateful Dead, 311, Bonnie Raitt, and John Mayer.
Travel and Cooking
Traveling has taken him to Paris, Amsterdam, Mexico, and the Caribbean, as well as cross-country trips to California. He also enjoys cooking with his children, where they bond over measuring ingredients, mixing, and experimenting with new recipes.
Matthew McLaughlin’s career, community involvement, and personal life reflect a commitment to excellence and balance. His blend of technical knowledge, sales expertise, and leadership skills has made a lasting impact in the SaaS, cloud, and AI industries. Equally, his dedication to family, community service, and personal growth demonstrates the depth of his character and values. As he continues to excel, McLaughlin remains influential in his professional field and community.
Starting a Career in Technology
Matthew's professional journey began at Dito, LLC, a company focused on Google Cloud solutions. Joining as one of the first employees, he embraced the role of Google Apps Technical & Implementation Specialist. This position allowed him to leverage his technical acumen and problem-solving skills to help businesses transition seamlessly to Google's cloud-based platforms.
By 2009, McLaughlin's role expanded into a more client-facing position as a Google Apps Change Management & Training Specialist. He worked closely with diverse organizations, designing training programs that enabled teams to harness the full potential of Google's tools. His ability to simplify complex technical concepts earned him widespread recognition. During this phase, he collaborated with notable clients, including Netflix, Franklin Covey, and the City of Los Angeles, gaining valuable insights into their unique needs and challenges.
Growth in Sales and Leadership
In 2014, Matthew's career took a transformative turn as he transitioned into sales, assuming the Google Cloud Account Manager role at Dito. This position allowed him to blend his technical expertise with business development and relationship management. From 2014 to 2017, his efforts were instrumental in expanding the company’s client base and driving revenue growth.
McLaughlin's exceptional performance led to his promotion to Vice President of Sales in 2018. He led a team of 15 sales professionals and provided strategic direction and mentorship, resulting in a 77% increase in customer acquisition within a year. His innovative sales strategies and ability to foster strong client relationships contributed to Dito’s reputation as a trusted Google Cloud partner with high-profile clients like Etsy, DocuSign, and HubSpot.
Senior Account Executive at Dito
In 2020, Matthew McLaughlin transitioned to Senior Google Cloud Account Executive, focusing on strategic, high-value deals. Among his most notable achievements was negotiating a $33 million five-year contract renewal with Compass Real Estate, the largest deal in Dito's history. This accomplishment was a testament to his meticulous planning, collaborative approach, and deep understanding of client needs.
Between 2020 and 2024, McLaughlin's efforts contributed to a 57% increase in Dito's overall revenue. His expertise in identifying growth opportunities, delivering tailored solutions, and building trust with clients solidified his reputation as an industry leader. Key clients during this period included Shutterstock, AFL-CIO, and Campus Crusade for Christ.
Community Involvement
Community service has always been an integral part of Matthew's life. During his time in Manassas, he was an active member of the Manassas Host Lions Club, where he held leadership roles and participated in initiatives like sight and hearing checks, city cleanups, and fundraising events.
After relocating to Raleigh, North Carolina, he began volunteering at the Food Bank of Central & Eastern North Carolina. Sorting and packing food for families in need has been a fulfilling way for him to give back, and he plans to involve his children in these meaningful activities.
Life Outside of Work
Family
A dedicated father of four, McLaughlin treasures quality time with his children. From helping with homework to playing hide-and-seek and exploring the Raleigh Greenway on bikes, his focus on family is unwavering. His love for spending time outdoors with his kids includes frequent trips to local playgrounds and engaging in their favorite activities.
Hobbies and Interests
Golfing, cycling, and reading are among Matthew's favorite pastimes. Since childhood, golf has been a way to connect with friends and colleagues. Cycling fuels his sense of adventure and keeps him active while reading offers relaxation and new perspectives.
An enthusiastic sports fan, he supports the Washington Commanders and Nationals. Though his son is working hard to convert him to the Carolina Hurricanes, his loyalty to the Washington Capitals remains strong.
Music is another significant part of McLaughlin's life. From attending concerts to learning the guitar, he enjoys many artists, including The Grateful Dead, 311, Bonnie Raitt, and John Mayer.
Travel and Cooking
Traveling has taken him to Paris, Amsterdam, Mexico, and the Caribbean, as well as cross-country trips to California. He also enjoys cooking with his children, where they bond over measuring ingredients, mixing, and experimenting with new recipes.
Matthew McLaughlin’s career, community involvement, and personal life reflect a commitment to excellence and balance. His blend of technical knowledge, sales expertise, and leadership skills has made a lasting impact in the SaaS, cloud, and AI industries. Equally, his dedication to family, community service, and personal growth demonstrates the depth of his character and values. As he continues to excel, McLaughlin remains influential in his professional field and community.
